Juice Because // Just Because LoginAccount

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Dear JBFam,

This year marks our 5th Birthday in June and our 3rd anniversary at our little shop in the Beltline. It has been 5 years full of ups and downs, and a lot of learning. It feels like we are in a never ending recession and costs just keep going up, but one thing that has always remained is our amazing community and customers! It’s your belief in us and the shared passion for creating a health driven life through education and sustainability that keeps us going everyday. For this we are forever thankful.

During these challenging times, we actually have some very exciting news to share with all of you. As a company that sells fresh cold-pressed juice, we have always been committed to keeping our product raw and never using processes to change it or lengthen its shelf life. Because of this, managing inventory is a constant game of risk. Leigh and myself did some serious reflecting and goal setting this past year to really plan out how we could continue to offer this raw product while exploring new ways to share our love for plant-based wellness and living.

We decided to start the hunt for a new partner that not only aligned with our core values but could really take Juice Because to the next level. We looked at partnering on a cafe, or working with a produce supplier, but we really wanted to do something different, we just couldn’t figure out what that looked like.

One day Leigh and I had a meeting with an old friend to discuss his new business venture and chat about how we could work together. After a few more meetings our small collaboration turned into a full partnership. We are so excited to announce that Juice Because has partnered with 314 Pure Cannabis. This partnership was an easy decision based on our aligned values; being sustainable and environmentally aware (314 Pure is the only hydroponic facility in Alberta and by using this process they are able to implement a water recycling system), being at the forefront of the health and wellness movement, and by providing a premium high quality product.

So what does this mean? Well to start we aren’t changing much at JB for now, you aren’t going to find infused juices in our fridges. But what we can tell you is we will be exploring the health benefits of a non-psychoactive compound found in the cannabis plant, Cannabidiol (CBD). Over the next year we will be working with the 314 Pure team to ensure all of our due diligence is done and that we are bringing you best products. So be on the lookout for a new line of products from us and a whole lot of education coming your way!

We LOVE you and are so excited to go on this journey together!

- Elisa + Leigh